A thought maker was a device designed to control the neural activity or "brainwash" the humanoid brain, making the subject highly susceptible to suggestion. It was illegal to use or even possess one of these devices within the Ferengi Alliance.
In 2364, Ferengi DaiMon Bok used a thought maker on Jean-Luc Picard in an attempt at revenge for killing his son years before. Bok made Picard believe that he was again captain of the USS Stargazer, and that the USS Enterprise-D was an attacking enemy vessel. He had purchased the thought maker from a world not yet discovered by Humans, and it cost him the profits of a lifetime in order to acquire two. (TNG: "The Battle")