Memory Alpha
Memory Alpha
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==Background==
 
==Background==
This is the third instance of {{w|product placement}} being used in a ''Star Trek'' production, the previous two being [[Michelob]] and [[Macintosh]] in {{film|4}}.
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This was one of the few instances of [[product placement]] being used in a ''Star Trek'' production.
   
 
Screenwriters [[Roberto Orci]] and [[Alex Kurtzman]] suggested in a question-and-answer session with fans that the company Nokia might have been nationalized by the 23rd century. [http://trekmovie.com/2009/05/22/orci-and-kurtzman-reveal-star-trek-details-in-trekmovie-fan-qa/]
 
Screenwriters [[Roberto Orci]] and [[Alex Kurtzman]] suggested in a question-and-answer session with fans that the company Nokia might have been nationalized by the 23rd century. [http://trekmovie.com/2009/05/22/orci-and-kurtzman-reveal-star-trek-details-in-trekmovie-fan-qa/]

Revision as of 01:23, 23 April 2011

AT: "nt"

Nokia mobile telephone

The mobile phone in the corvette.

Nokia was a telecommunications company located on Earth, providing telephone services across the planet, including mobile communications.

In an alternate reality in 2241, James Kirk's stepfather's Corvette was equipped with a Nokia mobile telephone. His stepfather used this to contact Kirk when he took the car out for a joyride. (Star Trek)

Background

This was one of the few instances of product placement being used in a Star Trek production.

Screenwriters Roberto Orci and Alex Kurtzman suggested in a question-and-answer session with fans that the company Nokia might have been nationalized by the 23rd century. [1]

The real-life Nokia was consulted by Star Trek property master Russell Bobbitt for the redesign of the TOS communicator. In addition, Nokia, in conjunction with Verizon Wireless, created a marketing tie-in for Star Trek, which included the launch of a website at JoinStarfleetAcademy.com.

External links