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Michelob

Kirk looks at his Michelob

Michelob was a brand of beer, a beverage served on Earth in the late 20th century.

In 1986, time traveler James T. Kirk went out to eat with Gillian Taylor. She ordered a large pizza and a Michelob, Kirk opted for the same, although he seemed surprised at the taste of the beverage when he actually tried it. (Star Trek IV: The Voyage Home)

The presence of the beer in the film was a product placement.

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