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Kre-O is a line of plastic construction toys similar to LEGO and Mega Bloks and is largely compatible with those systems. The Kre-O line was first released by Hasbro in the fall of 2011 with many sets based upon Hasbro-owned franchises such as Transformers and Battleship.
Kre-O Star Trek releases
Promo for Sulu. Kirk, and Spock Kreons
On 10 February 2012, Hasbro announced that the company would be producing toys based on Star Trek Into Darkness and had plans to release action figures, "role-play" accessories, and a line of "Kre-O" Star Trek sets in 2013.
Preliminary images depicted "Kreons" (the Kre-O equivalent of "Lego People") of Kirk, Spock, and Sulu. A Kre-O USS Enterprise set with a flip-up saucer section revealing the ship's bridge was also previewed. Kre-O at StarTrek.com[1]
A promotional video showing a re-enactment of the teaser trailer from Star Trek was premiered in 2012. In the video, a Kre-O USS Enterprise was seen being constructed at the Riverside Shipyard by Kreon workers.[2]
On 7 May 2013, Hasbro released a short promotional video for Star Trek Kre-O which was co-produced by Bad Robot Productions with visual effects produced by Kelvin Optical. This short spoof sees the USS Enterprise being dragged through a black hole into the Kre-O universe where the crew comes under attack from a giant starship captained by "Green Spiky Head".[3]
A number of Kre-O products were premiered at Toy Fair in New York City on 10 February 2013. The line first reached retail in May 2013.
