Hallmark

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Real World article
(written from a Production point of view)

Hallmark is primarily known as a greeting card company and has produced many licensed "Keepsake" Christmas ornaments based on Star Trek characters, ships, props, and scenes since 1991.

Hallmark has also produced other Star Trek-related merchandise including lunchboxes, lenticular greeting cards, sticker sets, e-cards, party supplies, and jigsaw puzzles. The puzzles were produced through their Springbok subsidiary. Many Star Trek-themed greeting cards that play digital audio recordings taken from The Original Series have also been released.

Hallmark has frequently used recorded clips of Star Trek actors' voices taken from noted Star Trek episodes or films for audio features in their "Keepsake" ornaments (or within their accompanying display stands).

Interactions With Star TrekEdit

Leonard Nimoy recorded a special holiday message from Spock for Hallmark's 1992 Galileo shuttlecraft ornament. He also appeared as himself in a television commercial for the ornament giving the Vulcan salute.

In 1993, Hallmark aired a television commercial in North America featuring Patti Yasutake in the role of Nurse Alyssa Ogawa who is seen questioning the shipboard computer about the features of the USS Enterprise-D "Keepsake" ornament and then replicating one. Majel Barrett-Roddenberry provided the voice of the computer.

Hallmark's commercial for the 1994 Klingon Bird-of-Prey ornament featured Robert O'Reilly in the role of Gowron on the bridge of a Klingon ship. His Klingon language pitch was subtitled in English.

Set decorator James Mees used a colorfully repainted Hallmark "Keepsake" USS Voyager and a Klingon Bird-of-Prey for Miral Paris' baby crib mobile in VOY: "Prophecy". The mobile's Klingon D7 class battle cruiser was made from a small plastic AMT model.

An "unfinished" ship-in-a-bottle of the USS Voyager said to have been "built" by Joe Carey and seen in VOY: "Friendship One" was actually a 1996 Hallmark "Keepsake" ornament which had been modified for the show by production staff.

Hallmark Keepsake Ornament Releases: Star Trek Edit

1991 release Edit

USS Enterprise (TOS) - commemorating Star Trek's 25th Anniversary and featuring lights

1992 release Edit

Galileo shuttlecraft - featuring lights and a voice clip of Leonard Nimoy as Spock

1993 release Edit

USS Enterprise-D - featuring lights

1994 release Edit

Klingon Bird-of-Prey - featuring lights

1995 releases Edit

Romulan Warbird - featuring lights
Captain James T. Kirk in command chair
Captain Jean-Luc Picard in Enterprise corridor
The Ships Of Star Trek: USS Enterprise (TOS), USS Enterprise-D, and Klingon Bird-of-Prey - miniature starships set
Starfleet Combadge Pin (1:1 scale) - Hallmark gift premium for purchasers of all 1995 Star Trek ornaments

1996 releases Edit

USS Voyager - featuring lights
Commander William T. Riker
Spock at the bridge science station
USS Enterprise with a tiny Galileo shuttlecraft (TOS) commemorating Star Trek's 30th Anniversary - ships made from diecast zamac with an electroplated nickel exterior; display stand features a voice clip of William Shatner as Captain James T. Kirk
Star Trek 30th Anniversary Logo Pin - embossed pin offered as a Hallmark gift premium for purchasers of all 1996 Star Trek ornaments

1997 releases Edit

USS Defiant (DS9) - featuring lights
Doctor Leonard McCoy on transporter pad
Lieutenant Commander Data at Ops bridge station

1998 releases Edit

USS Enterprise-E - featuring lights
Captain Kathryn Janeway in front of the warp core in engineering
Star Trek Lunchbox - small metal reproduction of 1960s-style lunchbox

1999 releases Edit

USS Rio Grande runabout - featuring lights and a voice clip of Michael Dorn as Lieutenant Commander Worf
Lieutenant Commander Worf with bat'leth
USS Enterprise (TOS) Century Stamp - postage stamp ornament
USS Enterprise (TOS) - glass ornament

2000 releases Edit

Borg Cube - featuring lights and a voice clip of the Borg Collective
Seven of Nine
Lieutenant Commander Worf - glass bust

2001 releases Edit

Deep Space 9 - display stand powers station lights and has a voice clip of Avery Brooks as Captain Benjamin Sisko
Captain Benjamin Sisko
Q - glass bust
Starfleet Legends: USS Enterprise-E, USS Defiant (DS9), and USS Voyager - miniature starships set

2002 releases Edit

Delta Flyer - featuring lights and a voice clip of Kate Mulgrew as Captain Kathryn Janeway
Enterprise NX-01 - display stand features a voice clip of Scott Bakula as Captain Jonathan Archer; ship is made of diecast zamac with an electroplated nickel exterior
The Doctor

2003 releases Edit

Reman Scorpion fighter - featuring lights
Sub-Commander T'Pol
Captain Jonathan Archer in command chair

2004 releases Edit

Vulcan Command Ship - featuring lights
Kirk and Spock leaping through the Guardian of Forever (from TOS: "The City on the Edge of Forever") - featuring lights and voice clips of Leonard Nimoy as Spock, William Shatner as James T. Kirk, and Bart LaRue as the Guardian of Forever
Commander Trip Tucker in EV suit
Star Trek Insignias: TOS, TNG, and ENT - miniature ornament set

2005 releases Edit

USS Enterprise-A - featuring lights
Khan Noonien Singh (from TOS: "Space Seed")
Locutus of Borg with the Borg Queen (from Star Trek: First Contact) - featuring lights and voice clips of Patrick Stewart as Locutus and Alice Krige as the Borg Queen

2006 releases Edit

USS Enterprise (TOS) - display stand powers ship's lights and plays an audio clip of the TOS theme
USS Enterprise transporter chamber (TOS) - featuring lights and sound

2007 releases Edit

Future USS Enterprise-D (from TNG: "All Good Things...") - featuring lights
Lieutenant Uhura at communications station wearing a red Operations division uniform - "limited edition" ornament available at Hallmark stores
Enterprise bridge helm station with Kirk, Spock, and Sulu from Star Trek II: The Wrath of Khan - USS Reliant appears on bridge screen - featuring lights and sound

2008 releases Edit

USS Reliant - featuring lights
Starfleet communicator (TOS) - featuring lights and sound
Captain Kirk buried in tribbles (from TOS: "The Trouble with Tribbles") - featuring falling tribbles and sound

2009 releases Edit

Klingon Battle Cruiser (from films) - featuring lights
Captain Kirk and Spock with Fleet Captain Christopher Pike (from TOS: "The Menagerie, Part I") - featuring lights and sound
Starfleet Phaser (TOS) - featuring lights and sound
Lieutenant Uhura at communications station wearing a gold Command division uniform (from "The Corbomite Maneuver" and "Mudd's Women"); repaint of the 2007 ornament; "limited edition" of 450 produced for release at the 2009 San Diego Comic Con
Lieutenant Ilia as V'Ger Probe - "limited edition" ornament available at Hallmark Gold Crown stores

2010 releases Edit

USS Enterprise (from Star Trek) - featuring lights
Captain James T. Kirk with a type 2 phaser - first in "Legends" series
Captain Kirk and Spock fighting (from TOS: "Amok Time") - featuring an audio clip of the episode's iconic "Ancient Battle" music

2011 releases Edit

Romulan Bird-of-Prey (TOS) - featuring lights
Spock with a tricorder - second in "Legends" series
"Mirror, Mirror" - Mirror Universe Spock forcing a Vulcan mind meld on Doctor McCoy - featuring a voice clip of Leonard Nimoy as Spock
USS Defiant (TOS & ENT) - glow-in-the-dark repaint of the 2006 Enterprise with no stand, lights, or audio features; "limited edition" of 700 produced for release at the 2011 New York Comic Con

2012 releases Edit

USS Enterprise-D - new sculpt featuring lights, sound, and a base; commemorating TNG's 25th Anniversary
Doctor Leonard McCoy with a medical scanner - third in "Legends" series
Spock and Spock (alternate reality) exchanging the Vulcan salute from Star Trek (2009)

NotesEdit

Lynn Norton sculpted every Hallmark Star Trek starship ornament with a few exceptions. The Galileo shuttlecraft was sculpted by Dill Rhodus and the 1996 Enterprise ornament was designed by Norton and Rhodus. The Scorpion ornament was sculpted by Norton but the Data and Picard figures within were sculpted by Anita Marra Rogers. Rogers has sculpted the vast majority of Star Trek ornaments that are not starships.
Hallmark's initial concept drawings depicted the 1991 USS Enterprise, the first in the series, with a Santa Claus popping out of a hinged bridge dome and simulated garland draped around the saucer. Norton was able to steer Hallmark away from this concept.
"Magic" sound and light features are commonly activated by pressing a button, although many older ornaments stay constantly illuminated when plugged into a powered Christmas light strand. Since 2005, all "Magic" Hallmark Star Trek ship ornaments have been battery-operated and stay powered-on for less than 30 seconds after the "on" button is pushed.
Four limited-edition Star Trek "Keepsake" ornaments have been produced by Hallmark: two exclusively at comics and science fiction conventions (the 2009 San Diego and 2011 New York Comic Cons) while two were released in limited quantities at Hallmark Gold Crown stores. Two premium gift pins were also released.