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Real World article
(written from a Production point of view)
Hallmark

Hallmark has been known primarily as an American greeting card company and was founded in Kansas City, Missouri in 1910.

Since 1991, Hallmark has produced many licensed "Keepsake" Christmas ornaments based on Star Trek characters, ships, props, artwork, and scenes.

Hallmark has also produced other Star Trek-related merchandise including lunchboxes, lenticular greeting cards, buttons, sticker sets, e-cards, party supplies, and jigsaw puzzles. The puzzles were produced through their Springbok subsidiary.

Hallmark has frequently used recorded music and clips of Star Trek actors' voices that have been taken from iconic Star Trek episodes or films. These clips are used for electronic audio features contained within their "Keepsake" ornaments or within their display stands. Many Star Trek-themed greeting cards that play digital audio recordings have also been released.

Interactions With Star Trek Actors

Leonard Nimoy recorded a special holiday message from Spock for use within Hallmark's 1992 "Shuttlecraft Galileo" ornament. He also appeared as himself in a television commercial for the ornament and gave the Vulcan salute.

In 1993, Hallmark aired a television commercial featuring Patti Yasutake in the role of Nurse Alyssa Ogawa who was seen questioning the shipboard computer and then replicating a USS Enterprise-D "Keepsake" ornament. Majel Barrett-Roddenberry provided the voice of the computer.

Hallmark's television commercial for the 1994 Klingon Bird-of-Prey ornament featured Robert O'Reilly in the role of Gowron on the bridge of a Klingon ship. His raucous Klingon language pitch was subtitled in English.

Appearances in Star Trek episodes

Set decorator James Mees used colorfully repainted Hallmark "Keepsake" USS Voyager and Klingon Bird-of-Prey ornaments for Miral Paris' baby crib mobile in VOY: "Prophecy". The mobile's Klingon D7 class battle cruiser was a small plastic AMT model that was repainted.

An "unfinished" ship-in-a-bottle of the USS Voyager said to have been "built" by Joe Carey and seen in VOY: "Friendship One" was actually a 1996 Hallmark "Keepsake" ornament which had been modified for the show by production staff.

Hallmark Keepsake Ornament Releases: Star Trek

Hallmark Star Trek ornaments
Hallmark Star Trek starship ornaments from 1991 to 2014

1991 release

  • USS Enterprise - commemorating Star Trek's 25th Anniversary; featuring lights

1992 release

1993 release

1994 release

1995 releases

1996 releases

1997 releases

1998 releases

1999 releases

2000 releases

2001 releases

2002 releases

2003 releases

2004 releases

2005 releases

2006 releases

2007 releases

2008 releases

2009 releases

2010 releases

2011 releases

2012 releases

2013 releases

2014 releases

Notes

Hallmark Reman Scorpion prototype
Prototype of a Hallmark Reman Scorpion ornament with a clear canopy
  • Lynn Norton has sculpted every Hallmark Star Trek starship ornament with very few exceptions. The Galileo shuttlecraft was sculpted by Dill Rhodus and the 1996 Enterprise ornament was designed by Norton and Rhodus. The Scorpion ornament was sculpted by Norton but the Data and Picard figures within were sculpted by Anita Marra Rogers. Rogers has sculpted the vast majority of Star Trek ornaments that are not starships and she generally focuses on figures.
  • Hallmark's initial concept drawings depicted the 1991 USS Enterprise, the first in the series, with a Santa Claus popping out of a hinged bridge dome with simulated garland draped around the saucer. Norton was able to steer Hallmark away from this concept.
  • "Magic" sound and light features are commonly activated by pressing a button, although many older ornaments stay constantly illuminated when plugged into a powered Christmas light strand. Since 2005, all "Magic" Hallmark Star Trek ship ornaments have been battery-operated and stay powered-on for less than 30 seconds after the "on" button is pushed.
  • Five limited edition Star Trek "Keepsake" ornaments have been released by Hallmark: two exclusively at comics and science fiction conventions (the 2009 San Diego and 2011 New York Comic-Cons) while three were released in limited quantities at Hallmark Gold Crown stores. Premium gift pins were also released. A sixth limited edition ornament for has been slated for release in 2013.

See also

External links

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