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Hallmark has been known primarily as an American greeting card company and was founded in Kansas City, Missouri in 1910.
Since 1991, Hallmark has produced many licensed "Keepsake" Christmas ornaments based on Star Trek characters, ships, props, artwork, and scenes.
Hallmark has also produced other Star Trek-related merchandise including lunchboxes, lenticular greeting cards, buttons, sticker sets, e-cards, party supplies, and jigsaw puzzles. The puzzles were produced through their Springbok subsidiary.
Hallmark has frequently used recorded music and clips of Star Trek actors' voices that have been taken from iconic Star Trek episodes or films. These clips are used for electronic audio features contained within their "Keepsake" ornaments or within their display stands. Many Star Trek-themed greeting cards that play digital audio recordings have also been released.
Interactions With Star Trek
Leonard Nimoy recorded a special holiday message from Spock for use within Hallmark's 1992 "Shuttlecraft Galileo" ornament. He also appeared as himself in a television commercial for the ornament and gave the Vulcan salute.
In 1993, Hallmark aired a television commercial featuring Patti Yasutake in the role of Nurse Alyssa Ogawa who was seen questioning the shipboard computer and then replicating a USS Enterprise-D "Keepsake" ornament. Majel Barrett-Roddenberry provided the voice of the computer.
Hallmark's television commercial for the 1994 Klingon Bird-of-Prey ornament featured Robert O'Reilly in the role of Gowron on the bridge of a Klingon ship. His raucous Klingon language pitch was subtitled in English.
Set decorator James Mees used colorfully repainted Hallmark "Keepsake" USS Voyager and Klingon Bird-of-Prey ornaments for Miral Paris' baby crib mobile in VOY: "Prophecy". The mobile's Klingon D7 class battle cruiser was a small plastic AMT model that was repainted.
An "unfinished" ship-in-a-bottle of the USS Voyager said to have been "built" by Joe Carey and seen in VOY: "Friendship One" was actually a 1996 Hallmark "Keepsake" ornament which had been modified for the show by production staff.
Hallmark Keepsake Ornament Releases: Star Trek
1991 release
- USS Enterprise - commemorating Star Trek's 25th Anniversary; featuring lights
1992 release
- Shuttlecraft Galileo - featuring lights and a voice clip of Leonard Nimoy as Spock
1993 release
- USS Enterprise - USS Enterprise NCC-1701-D from TNG; featuring lights
1994 release
- Klingon Bird-of-Prey - featuring lights
1995 releases
- Romulan Warbird - featuring lights
- Captain James T. Kirk - in command chair
- Captain Jean-Luc Picard - in Enterprise-D corridor
- Starfleet Combadge - 1:1 scale gift premium pin for buyers of all 1995 Star Trek ornaments
- The Ships Of Star Trek - USS Enterprise (TOS), USS Enterprise-D, and Klingon Bird-of-Prey miniature starships
1996 releases
- USS Voyager - featuring lights
- Commander William T. Riker - with Type 2 phaser
- Mr. Spock - seated at the bridge science station
- Star Trek 30th Anniversary Logo Pin - embossed pin offered as a gift premium for buyers of all 1996 Star Trek ornaments
- Star Trek: 30 Years - USS Enterprise with a miniature Galileo shuttlecraft from TOS; USS Enterprise is identical to 1991 version but is made from diecast zamac with an electroplated nickel exterior; display stand features a voice clip of William Shatner as Kirk
1997 releases
- USS Defiant - from DS9; featuring lights
- Dr. Leonard H. McCoy - on transporter pad
- Commander Data - at Ops bridge station
1998 releases
- USS Enterprise NCC-1701-E - featuring lights
- Captain Kathryn Janeway - leaning on handrail
- Star Trek Lunchbox - small metal reproduction of 1960s-style lunchbox
1999 releases
- Runabout USS Rio Grande - featuring lights and a voice clip of Michael Dorn as Worf
- Worf - with bat'leth
- USS Enterprise Century Stamp - postage stamp ornament
- USS Enterprise - blown glass ornament
2000 releases
- Borg Cube - featuring lights and a voice clip of the Borg Collective
- Seven of Nine
- Lieutenant Commander Worf - blown glass bust ornament
2001 releases
- Space Station Deep Space 9 - display stand powers lights and a voice clip of Avery Brooks as Sisko; station has hooks for 6 miniature starships
- Captain Benjamin Sisko
- Q - blown glass bust ornament
- Starfleet Legends - USS Enterprise-E, USS Defiant (DS9), and USS Voyager miniature starship set
2002 releases
- Delta Flyer - featuring lights and a voice clip of Kate Mulgrew as Janeway
- Enterprise NX-01 - display stand features a voice clip of Scott Bakula as Archer; ship is made of diecast zamac with an electroplated nickel exterior
- The Doctor - with medical tricorder
2003 releases
- The Scorpion - Reman fighter with Picard and Data in cockpit; featuring lights
- Sub-Commander T'Pol
- Captain Jonathan Archer - in command chair
2004 releases
- Vulcan Command Ship - featuring lights
- Commander Trip Tucker - in EV suit
- Star Trek Insignias - miniature ornament set of TOS, TNG, and ENT insignias
- The City on the Edge of Forever - Kirk and Spock leaping through the Guardian of Forever; featuring lights and voice clips of Leonard Nimoy as Spock, William Shatner as Kirk, and Bart LaRue as the Guardian
2005 releases
- USS Enterprise NCC-1701-A - featuring lights
- Khan - as seen in TOS: "Space Seed"
- Locutus of Borg - with the Borg Queen from Star Trek: First Contact; featuring lights and voice clips of Patrick Stewart as Locutus and Alice Krige as the Borg Queen
2006 releases
- USS Enterprise NCC-1701 - from TOS; new sculpting; display stand powers lights and plays a synthesized version of the TOS theme
- The Transporter Chamber - from TOS; with Kirk, Spock, and Scotty; featuring lights and transporter sound effects
2007 releases
- Future USS Enterprise - Future USS Enterprise 1701-D from TNG: "All Good Things..."; featuring lights
- Lieutenant Uhura - at communications station wearing a red Operations division uniform; "limited edition" ornament available at Hallmark stores
- Star Trek II: The Wrath of Khan - Kirk, Spock, and Sulu at the USS Enterprise's helm station with USS Reliant on bridge viewscreen; featuring lights and sound
2008 releases
- USS Reliant - featuring lights
- Starfleet Communicator - from TOS; featuring lights and sound
- The Trouble with Tribbles - Kirk buried in tribbles; featuring falling tribbles and sound
2009 releases
- Klingon Battle Cruiser - from films; featuring lights
- Starfleet Phaser - from TOS; featuring lights and sound
- Lieutenant Uhura - at communications station wearing a gold Command division uniform as seen in "The Corbomite Maneuver" and "Mudd's Women"; repaint of the 2007 ornament; "limited edition" of 450 released at the 2009 San Diego Comic-Con
- Ilia Probe - "limited edition" ornament available at Hallmark stores
- The Menagerie - Kirk and Spock with Fleet Captain Christopher Pike; features wheelchair lights and sounds
2010 releases
- USS Enterprise - USS Enterprise (alternate reality) from Star Trek; featuring lights
- Captain James T. Kirk - with a type 2 phaser; first in "Star Trek Legends" series
- Amok Time - Kirk and Spock fighting each other; featuring music from the episode
2011 releases
- Romulan Bird-of-Prey - from TOS; featuring lights
- USS Defiant - from TOS & ENT; glow-in-the-dark repaint of the 2006 USS Enterprise with no stand, lights, or audio features; "limited edition" of 700 released at the 2011 New York Comic-Con
- Spock - with a tricorder; second in "Star Trek Legends" series
- Mirror, Mirror - Mirror Universe Spock forcing a Vulcan mind meld on McCoy; featuring a voice clip of Leonard Nimoy as Spock
2012 releases
- USS Enterprise-D - new 25th Anniversary sculpt with an attached display base; featuring music and a voice clip of Patrick Stewart as Captain Jean-Luc Picard narrating TNG's opening titles
- Doctor Leonard “Bones” McCoy - with a hypospray; third in "Star Trek Legends" series
- An Extraordinary Meeting - Spock and Spock (alternate reality) exchanging the Vulcan salute from Star Trek (2009); featuring voice clips of Leonard Nimoy as Spock and Zachary Quinto as Spock
2013 releases
- USS Kelvin - featuring lights
- Scotty - with a Trident scanner; fourth in "Star Trek Legends" series
- Arena - Kirk fighting the Gorn captain - featuring sound and music from the episode
Notes
- Lynn Norton has sculpted every Hallmark Star Trek starship ornament with very few exceptions. The Galileo shuttlecraft was sculpted by Dill Rhodus and the 1996 Enterprise ornament was designed by Norton and Rhodus. The Scorpion ornament was sculpted by Norton but the Data and Picard figures within were sculpted by Anita Marra Rogers. Rogers has sculpted the vast majority of Star Trek ornaments that are not starships and she generally focuses on figures.
- Hallmark's initial concept drawings depicted the 1991 USS Enterprise, the first in the series, with a Santa Claus popping out of a hinged bridge dome with simulated garland draped around the saucer. Norton was able to steer Hallmark away from this concept.
- "Magic" sound and light features are commonly activated by pressing a button, although many older ornaments stay constantly illuminated when plugged into a powered Christmas light strand. Since 2005, all "Magic" Hallmark Star Trek ship ornaments have been battery-operated and stay powered-on for less than 30 seconds after the "on" button is pushed.
- Four limited-edition Star Trek "Keepsake" ornaments have been produced by Hallmark: two exclusively at comics and science fiction conventions (the 2009 San Diego and 2011 New York Comic Cons) while two were released in limited quantities at Hallmark Gold Crown stores. Premium gift pins were also released.
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