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Hallmark has been known primarily as an American greeting card company and was founded in Kansas City, Missouri in 1910.

Since 1991, Hallmark has produced many licensed "Keepsake" Christmas ornaments based on Star Trek characters, ships, props, artwork, and scenes.

Hallmark Star Trek ornaments

Hallmark Star Trek starship ornaments from 1991 to 2014

Hallmark has also produced other Star Trek-related merchandise including lunchboxes, lenticular greeting cards, buttons, sticker sets, e-cards, party supplies, and jigsaw puzzles. The puzzles were produced through their Springbok subsidiary.

Hallmark has frequently used recorded music and clips of Star Trek actors' voices that have been taken from iconic Star Trek episodes or films. These clips are used for electronic audio features contained within their "Keepsake" ornaments or within their display stands. Many Star Trek-themed greeting cards that play digital audio recordings have also been released.

Appearances in Star Trek episodesEdit

During the battle sequences between the Federation and Klingon fleets in DS9: "The Way of the Warrior", the effects department used Playmates toys, Ertl model kits, and Hallmark Bird-of-Prey Christmas ornaments in the background in an effort to keep production costs down. When one of the toy ships was required to explode, special effects manager Gary Monak filled it with explosives and party glitter. (Star Trek: Deep Space Nine Companion, pp. 263-265)

Set decorator James Mees used colorfully repainted Hallmark "Keepsake" USS Voyager and Klingon Bird-of-Prey ornaments for Miral Paris' baby crib mobile in VOY: "Prophecy". The mobile's Klingon D7 class battle cruiser was a small plastic AMT model that was repainted.

An "unfinished" ship-in-a-bottle of the USS Voyager said to have been "built" by Joe Carey and seen in VOY: "Friendship One" was actually a 1996 Hallmark "Keepsake" ornament which had been modified for the show by production staff.

Interactions With Star Trek ActorsEdit

Leonard Nimoy recorded a special holiday message from Spock for use within Hallmark's 1992 "Shuttlecraft Galileo" ornament. He also appeared as himself in a television commercial for the ornament and gave the Vulcan salute.

In 1993, Hallmark aired a television commercial featuring Patti Yasutake in the role of Nurse Alyssa Ogawa who was seen questioning the shipboard computer and then replicating a USS Enterprise-D "Keepsake" ornament. Majel Barrett-Roddenberry provided the voice of the computer.

Hallmark's television commercial for the 1994 Klingon Bird-of-Prey ornament featured Robert O'Reilly in the role of Gowron on the bridge of a Klingon ship. His raucous Klingon language pitch was subtitled in English.

Hallmark Keepsake Ornament Releases: Star Trek Edit

1991 release Edit

  • USS Enterprise - featuring lights; commemorating Star Trek's 25th Anniversary

1992 release Edit

1993 release Edit

1994 release Edit

1995 releases Edit

1996 releases Edit

1997 releases Edit

1998 releases Edit

1999 releases Edit

2000 releases Edit

2001 releases Edit

2002 releases Edit

2003 releases Edit

2004 releases Edit

2005 releases Edit

2006 releases Edit

2007 releases Edit

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2009 releases Edit

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2011 releases Edit

2012 releases Edit

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2014 releases Edit

2015 releases Edit


Hallmark Reman Scorpion prototype

Prototype of a Hallmark Reman Scorpion ornament with a clear canopy

  • Lynn Norton has sculpted every Hallmark Star Trek starship ornament with very few exceptions. The Galileo shuttlecraft was sculpted by Dill Rhodus and the 1996 Enterprise ornament was designed by Norton and Rhodus. The Scorpion ornament was sculpted by Norton but the Data and Picard figures within were sculpted by Anita Marra Rogers. Rogers has sculpted the vast majority of Star Trek ornaments that are not starships and generally focuses on figures. Since 2014, different artists have been enlisted to produce new ornaments.
  • Hallmark's initial concept drawings depicted the 1991 USS Enterprise, the first in the series, with a Santa Claus popping out of a hinged bridge dome with simulated garland draped around the saucer. Norton was able to steer Hallmark away from this concept.
  • "Magic" sound and light features are commonly activated by pressing a button, although many older ornaments stay constantly illuminated when plugged into a powered Christmas light strand. Since 2005, all "Magic" Hallmark Star Trek ship ornaments have been battery-operated and stay powered-on for less than 30 seconds after the "on" button is pushed.
  • Seven limited edition Star Trek "Keepsake" ornaments have been released by Hallmark. Three were exclusively released at comics and science fiction conventions while four were retailed in "limited quantities" at Hallmark Gold Crown stores. Premium gift pins were also released.

See also Edit

External links Edit

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