(written from a Production point of view)
General Electric, or the shorter G.E., is one of the world's largest companies and the former owner of NBCUniversal, which includes:
In 2013, John Cho and Joseph Gatt appeared as Hikaru Sulu and 0718 as part of the company's series of "Brilliant Machines" commercials.  The first ad of that campaign featured Brent Spiner as Data (in a TNG Season 1 uniform) beaming down to join other robots to see what GE had come up with. 
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