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Real World article
(written from a Production point of view)

Esurance, founded in 1998, is an online automobile insurance company and a partner in the promotional campaign for 2009's Star Trek. In its advertising, the company proclaims the ability of a car owner to visit their site and retrieve a free, accurate auto insurance quote. Customers can also buy and print their insurance cards instantly, hence their slogan "Quote. Buy. Print." The company's mascot is a animated spy named Erin Esurance, who poses as an insurance agent.

Esurance has run commercials on television and radio promoting both their company and Star Trek. In addition, the Esurance web site contains a section dedicated to the Star Trek promotion. This includes an "Explore New Worlds" sweepstakes in which entrants could win two tickets to Space Camp. There was also a "Biggest Trekkie" contest, where entrants could win a trip for two to the Hollywood premiere of Star Trek by uploading video explaining why they were the biggest Trekkie.

The site also features Star Trek-related material such as videos and trailers, wallpapers, and a game called "Delta Vega: Meltdown on the Ice Planet." In this game, Erin Esurance explores Delta Vega to rescue missing Starfleet officer Keenser (played in the film by Deep Roy). During the mission, Erin must fend off alien creatures native to Delta Vega – the same creatures James T. Kirk encounters in the film.

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