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Applause, Inc.

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Real World article
(written from a Production point of view)
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Applause, Inc. is an American company that was founded in 1966 as The Wallace Berrie Company. It acquired the Applause division from Knickerbocker Toys in 1982 and changed its name to Applause, Inc. in 1986.

It has produced many figures, statues, dioramas, and other collectibles based on a variety of licensed franchises including Star Trek, Stargate, Star Wars, Scooby-Doo, Looney Tunes, The Smurfs, Peanuts, Disney, and many others.

Applause produced a large number of Star Trek collectibles under its own brand during the 1990s, and has also produced many items for sale and distribution by Enesco and The Hamilton Collection.


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